Principles of Marketing by Philip Kotler and Gary Armstrong 2008, Hardcover NEW

Principles of Marketing by Philip Kotler and Gary Armstrong 2008, Hardcover NEW

USD 49.95 USD
SKU: wEN26w57
GTIN: 9780136079415
Condition: Brand New
Tags: 0.5 in 10.9 in 2008 61 Oz 744 Pages 8.5 in 9780136079415 Business & Economics English Hardcover Marketing / General Prentice Hall PTR Principles of Marketing Textbook United States
Categories: Textbooks, Education & Reference

Specifications

Country Of OriginUnited States
ISBN9780136079415
Subject AreaBusiness & Economics
Publication NamePrinciples of Marketing
PublisherPrentice Hall PTR
Item Length10.9 in
SubjectMarketing / General
Publication Year2008
TypeTextbook
FormatHardcover
LanguageEnglish
Item Height0.5 in
Item Weight61 Oz
Item Width8.5 in
Number Of Pages744 Pages

A nice touch in this textbook is the glossary at the back of each chapter.

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