Principles of Marketing by Philip Kotler and Gary Armstrong 2008, Hardcover NEW

„Principles of Marketing“ by Philip Kotler and Gary Armstrong is a comprehensive textbook on the subject of marketing, focusing on general principles applicable in various business settings. Published by Prentice Hall PTR in 2008, this hardcover book covers essential topics in marketing and is written in English. With 744 pages, it provides a detailed exploration of marketing concepts and theories, making it a valuable resource for students and professionals in the field of business and economics. The authors‘ expertise and in-depth analysis make this textbook a must-have for anyone interested in understanding and applying marketing principles.

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