Thank You For Arguing by Jay Heinrich’s, Updated 3rd Edition (2013, Paperback)
Thank You for Arguing by Jay Heinrichs is a guide to the art of rhetoric, teaching that effective persuasion relies on mastering Aristotle’s three tools—ethos (character), pathos (emotion), and logos (logic)—to change an audience’s mood, mind, or willingness to act. It emphasizes focusing on the future (deliberative) rather than blame (past) or values (present) to reach consensus.